Never has your brand been so important…

Having a brand you believe in has never been as […]

Published August 8, 2020

Having a brand you believe in has never been as important as it is today, during these unprecedented times. With competition increasing in market places due to companies reinventing themselves with a new range of goods, products and services and introducing new and different ways in speaking to their customers; it is imperative that as business you have a brand that represents your values and more importantly a brand you believe in.

Whether you know it or not, put your company’s name on anything and you establish your identity, first impressions count.

Your logo and branding are the personality, attitude and language of your company. In an increasingly fast moving marketplace the importance of efficient branding and a logo that speaks is vital; a customer’s decision between two companies can be as simple as who looks more professional and trustworthy. Whether you’re conscious of it or not, every time your put your company’s name on display you are establishing your identity with your customer base, we’ll help you make it count.

What is a brand

Definitions of a brand are a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

  • Delivers your message clearly
  • Confirms your credibility
  • Connects your target prospects emotionally
  • Motivates the buyer
  • Concretes loyalty

To succeed in branding you must understand the needs and wants of your existing customers and potential new ones .You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of your customers. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable for you to stand out from the competition. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

To run alongside the development of your brand then all forms of marketing communications need to be consistent. At No Worries Marketing Solutions Ltd we can create a personality for your business, ensuring you are making a value proposition to the customer.

We’ll start with a review of your current profile (or the drawing board if you’re just starting up) and work with you every step of the way to an effective identity – whether you’re an SME or a PLC.

About the Author: Mark

Mark is the Creative Director at No Worries Marketing Solutions