Get some skills to pay to the bills…

The Skills Toolkit was launched by the government as part of it's COVID-19 response, offering free on-line training courses to a population at home, but it's also an opportunity for small businesses to learn how digital can help them keep trading...

Published April 13, 2024

Although most of the courses are aimed at basic life skills (numeracy, literacy, basic digital skills) to improve employment prospects of those now looking to bolster their employment prospects, there are intermediate and advanced courses in digital marketing and social media for business that are perfect for small businesses to better their understanding of the digital market place at a time when it is the key to operating in a social distancing era.

If you are reading this on our site, you likely have some level of digital skills so we’ve picked the most relevant courses either as a helpful refresher or  to advance your understanding…

How to Create Great Online Content

  • Description: Find out about different types of online content and what makes them effective in different situations. Discover the importance of tone, style and format in your communications, and develop best practice for communicating effectively online.
  • Provider: FutureLearn
  • Level: Intermediate
  • Approximate study time: 4 hours in total over 2 weeks

Presenting Your Work with Impact

  • Description: Learn to create and present engaging content clearly and confidently in a range of situations, like in interviews and business meetings. Explore different types of presentation software and learn techniques to convey your ideas with confidence.
  • Provider: FutureLearn
  • Level: Intermediate
  • Approximate study time: 4 hours in total over 2 weeks

Digital Skills: Social Media (for business)

  • Description: A course for those wanting to use social media effectively to develop their entrepreneurial skills, to enter the workplace or to change career. Learn how to use social media to establish and improve your brand, set campaign objectives and identify your target audience. Create engaging content and discover the best places to pitch it.
  • Provider: FutureLearn
  • Level: Intermediate
  • Approximate study time: 2 hours in total over 2 weeks

Fundamentals of Digital Marketing

  • Description: Learn how to market goods or services online through a series of short video tutorials and knowledge quizzes. The course covers topics like creating a website and getting it known, marketing your business locally and internationally and advertising using social media. There are modules covering how to sell online as well as how to analyse the success of your marketing plan.
  • Provider: Google Digital Garage
  • Level: Advanced
  • Approximate study time: 40 hours

Introduction to Cyber Security: Stay Safe Online

  • Description: Learn how to stay safe online at home and at work. The course will help you to recognise cyber threats and the steps to take to reduce your risks online. Find out about malware, viruses, trojans, network security, cryptography, identity theft and risk management.
  • Provider: OpenLearn
  • Level: Advanced
  • Approximate study time: 24 hours

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About the Author: Mark

Mark is the Creative Director at No Worries Marketing Solutions