Zorbas Restaurant

The challenge

The client changed the focus of the  business from a take away café to a Greek and Mediterranean restaurant, and thus needed a clear stylistic change from the previous use of the premises. Choosing the name Zorbas he required an identity that was clearly Greek and characterising the joy of Mediterranean food.

The solution

We designed our Zorba as the centrepiece of the identity, he uses the ‘o’ as a doorway to introduce you to the restaurant. We uses illustrations of Santorini, classical serif type and traditional Greek patterns to extent the identity throughout the decor and promotional materials.