Springfields Free Summer Fun

The challenge

Springfields, the leading shopping and leisure destination in the East of England looked to arrange a summer of free family entertainment to celebrate the first anniversary of the opening of Adventure Land. The lead time on the campaign was short, which meant that photography of the acts wasn’t possible so we needed a creative approach to get the word out.

The solution

The established branding of Adventure Land used 2 characters, Dino from Dino’s Golf and Goldie from Goldie’s Gold Mine so we looked to create an animated promotion for social media. Maintaining the brand style we set about animating the elements of the Adventure Land logo and representing the four weeks of activities. These fun assets were then applied across a range of advertising platforms to get the message out, in press adverts, on-site posters, on line advertising and magasines.