Project Description

Springfields: Christmas Wrapped Up For Less

The challenge

To drive footfall for the Christmas late night shopping period at Springfields, the East of England’s Leading Leisure and Shopping Destination.

The solution

Working with time pressures, we created a campaign that crossed a variety of media outlets, including TV, radio, digital media advertising and traditional press and magazine ads. For a greater coverage we opted for 10 second TV spots across the 3 neighbouring ITV regions and ITV hub, the 2 spots highlight different key brands and the animation designed to keep a visual link with the print and billboard creatives.

Services provided: Advertising / Motion Graphics