Springfields: Adventure Land Grand Opening

The challenge

In June 2018 Springfields Outlet Shopping and Leisure were about to open a new £1.2m family leisure development which was home to the UK’s largest JCB Young Drivers Zone.

The solution

We were tasked with creating the staged advertising campaign of pre and post launch as well as designing and producing the majority of promotional materials and information signage throughout the development. The pre-launch promotion was based around radio, press and digital advertising. Post launch we again used the press including a range of editorial support from the range of publications invited to the celebrity VIP launch. Filmed on the launch day itself, the TV commercial showcased the whole array of activities on offer which was supported with press and digital advertising with the now open message.