Perception Business Intelligence

The challenge

Perception BI were launching a suite of data driven analysis and productivity tools that were scalable to aid companies of all sizes. As the products are essentially database management solutions in various forms it was necessary to create a suite of icons that work in both conjunction with the primary identity of Perception BI and as standalone products.

The solution

We designed and produced a suite of icons based on a colour palette complementary to the brand’s primary logo. The icons were developed to work by themselves and in combination, giving a versatility of function regardless of application. The icons were then deployed across a wide range of communications, from the software itself to the supporting marketing and on line materials.