Project Description

Flexible Healing

The challenge

An established physiotherapist, respected and renowned throughout the UK, Sue Bennet approached us to create an identity that encompassed both her private practice and her CPD workshops teaching the Hendrickson Method.

The solution

The key difference between traditional physio and the Hendrickson method that sue practices and teaches is the comfort level of the patient, it seeks to heal by stimulating not breaking down. We kept this in mind to create an identity that was both soft and confident, creating the tag line a positive approach to injury to sum up the ethos of Sue and her company.