Perception Business Intelligence StationaryPerception Promotional Booklet

Perception Business Intelligence

Perception Business Intelligence are business reporting specialists, helping business across all industry sectors to evolve, succeed and grow by optimising their data into manageable systems.

The brief was in two stages, firstly to create a logo and stationery for Perception, and the second was to create a brochure with cd presentation for a pitch at the House of Commons.

The brochure and presentation promote the CEDRIC project, a solution that brings together various information sources to create one overall picture of any particular demographic or criteria. The design is based around the idea of ‘connecting the dots,’ the CEDRIC logo is based on a dot matrix style representation of the UK, and all the illustrations are created from dot matrix panels.