City Dental Logo'sCity Dental SignageCity Dental Branding

City Dental

This project was an unused branding exercise for City Dental, a private dental practice based in Leeds city centre, offering family dental care as well as high end cosmetic and restorative dentistry.

The concept of the identity is a visual representation of city dental, the skyline forming the bristles of a toothbrush, the toothpaste representing a cloud, the icon itself can stand alone without the text. This concept is continued throughout the stationery, carrier bags and signage.